Articles

Hechanova Group continues to contribute to the advancement of legal scholarship through its written works on innovations within the intellectual property profession.

March 2026

Philippines: Life Sciences

By Editha R Hechanova, Brenda P. Rivera, Fe Belen Bello, Maria Claribel Lapina

This country-specific Q&A provides an overview of Life Sciences laws and regulations applicable in Philippines.

March 31 2026

Traditional knowledge as IP

By Editha R Hechanova, Chrissie Ann L. Barredo, John Raphael Riel

Admittedly, Republic Act No. 8293, the Intellectual Property Code of the Philippines, is notably silent on the specific issue of traditional knowledge. 

March 23 2026

Philippines introduces new rules on videoconferencing

By Editha R Hechanova, Timothy J David

Editha R Hechanova and Timothy J David of Hechanova Group outline the guidelines from the Philippine Supreme Court, which expand virtual hearings nationwide while introducing procedural safeguards, public access rules, and overseas participation provisions

February 20, 2026

When sound is more confusing

By Editha R Hechanova, Noemi P Rivera, Joy marie G Tolentino

In the prosecution of trademark applications, and in intellectual property violation cases, visual dissimilarities are often used as basis to counteract any objection or allegation of confusing similarity. 

January 15, 2026

The Philippines embraces geographical indications

By Editha R Hechanova

The debate over the recognition of geographical indications (GIs) is not over and remains as hot as ever due to conflicting economic interests, lack of uniformity in legal systems, and conflict with known and established principles applied to intellectual property rights. 

December 16, 2025

Confronting the challenges of a mediator: personal insights from a Philippine perspective

By Editha R Hechanova

Editha R Hechanova of Hechanova Group summarises the common issues and rewards of mediating intellectual property and other disputes in the Philippines based on her extensive experience

November 30, 2025

On the zone of natural expansion of trademark rights

By Editha R. Hechanova, Noemi P Rivera, Joy Marie G Tolentino

Trademark owners usually ask for risk assessment on registrability and infringement of their proposed marks before filing with the IP office…

October 31, 2025

Disclaimers in Philippine trademark practice: Balancing distinctiveness and fair competition

By Editha R. Hechanova, Joy Marie G Tolentino

Trademark disclaimers are among the most practical but often misunderstood tools in Philippine trademark prosecution…

October 7, 2025

Plant variety protection in the Philippines

By Editha R. Hechanova, Brenda P. Rivera, and John Raphael Riel

Editha R. Hechanova, Brenda P. Rivera, and John Raphael Riel of HECHANOVA Group examine the current state of plant variety protection under the Philippine Plant Variety Protection Act of 2002… 

September 30, 2025

IP strategy in the Philippines: The MSME perspective

By Editha R. Hechanova, John Raphael Riel

After achieving a certain level of stability and growth, micro, small, and medium enterprises tend to begin paying attention to their intellectual assets. Editha R. Hechanova and John Raphael Riel provide case studies of how three successful MSMEs in the Philippines have protected their IP.

September 11, 2025

Holding brands accountable: misleading claims and consumer protection in the Philippines

By Editha R. Hechanova, Maricris V Faderugao

Editha R Hechanova and Maricris V Faderugao of Hechanova Group examine how misleading claims – from vaping and counterfeit goods to greenwashing and deceptive promotions – challenge consumer trust and highlight the need for stronger protection

July 23, 2025

Philippines aims to raise IP standards with trademark and patent representative measures

By Editha R Hechanova, Brenda P Rivera, Maricris V Faderugao

Editha R Hechanova, Brenda P Rivera, and Maricris V Faderugao of Hechanova Group examine new trademark and patent representative rules aimed at professionalising intellectual property services and aligning with global standards.

August 25, 2025

Drawing the line between descriptive and suggestive marks

By Editha R Hechanova, Noemi P Rivera, Joy Marie G Tolentino

Trademark practitioners always find it challenging when the examiner issues an office action objecting to the application for being descriptive…

July 15, 2025

The Register of Well-Known Marks

By Editha R. Hechanova, Joy Marie G Tolentino

As far back as 1980, then Philippines Minister of Trade Luis Villafuerte issued a memorandum of a list of internationally well-known marks in the Philippines, to protect these famous brands and serve as a guide to the Intellectual Property Office of the Philippines (IPOPHL), then known as the BPTTT, to reject applications for these brands by unauthorized entities. 

May 31, 2025

How strictly should technical rules be applied in administrative cases?

By Editha R. Hechanova, Joy Marie G Tolentino

In March 2025, the Office of the Director General (ODG) of the Intellectual Property Office of the Philippines (IPOPHL) issued decisions in two unrelated trademark disputes: Dolce International Holdings, Inc. v. Director of the Bureau of Trademarks (Appeal No. 04-2004-0008) and Kraftool Mfg. Co., Ltd. v. Stayer Iberica Corporation (14-2004-0006).

March 5, 2025

Philippines mandates pro bono service for lawyers under new rules

By Editha R Hechanova

Editha R Hechanova of Hechanova Group summarises the provision in the Unified Legal Aid Service Rules recently issued by the Supreme Court of the Philippines and places the initiative in a global context

April 30, 2025

Listening to ringtones, not copyrighted information

By Editha R Hechanova, Timothy J. David

Some of us get bored using the default ringtones in our mobile phones, so we buy something that would be more exciting, from the meowing of a Siamese cat to a line from a favorite song, to express our personality or to easily identify people who are calling. 

April 2 , 2025

Protecting Intellectual Property in the Philippines

By Editha R Hechanova, Chrissie Ann L Barredo, Timothy J David

The Philippines is signatory to the following IP treaties: Madrid Protocol, World Intellectual Property Organisation (WIPO) Copyright Treaty, WIPO Performance and Phonograms, Patent Co-operation Treaty, Rome Convention, Budapest Treaty, WIPO Establishment Convention, Paris Convention, and Trade Related Aspects of IP Rights (TRIPS Agreement). 

January 2025

Application of the dominancy test

By Editha R Hechanova

On November 26, 2024, the Office of the Director General (ODG) of the Intellectual Property Office of the Philippines (IPOPHL) in the appealed case entitled Suyen Corporation v. Otsumo Co., Ltd. (Appeal No. 14-2023-0009)…

NOVEMBER 30, 2024

Bad faith as grounds for rejecting a trademark application

By Editha R Hechanova

The IP Code of the Philippines does not expressly specify bad faith as a ground for rejecting trademark applications or a finding of infringement or unfair competition.

OCTOBER 31, 2024

When is a 3D mark distinctive?

By Editha R Hechanova

The law on trademarks of the Philippines (Part III of Republic Act No. 8293 – IP Code) defines a trademark as any visible sign capable of distinguishing the goods or services of an enterprise and shall include a stamped or marked container of goods.

SEPTEMBER 16, 2024

The challenges of using IP as collateral in the Philippines

By Editha R Hechanova

 While MSMEs account for the vast majority of businesses in the Philippines, it remains a challenge for them to use their IP as collateral. While legislation is in place to encourage their use, in practice, says Editha R. Hechanova, implementation of the law remains largely unrealized. 

AUGUST 31, 2024

War of the crocodiles

By Editha R Hechanova

In the case of Lacoste S.A. v. Crocodile International Pte Ltd., G.R. No. 223270 decided by the Philippine Supreme Court on November 6, 2023, but uploaded to its website only on September 10, 2024, the Supreme Court ruled that there is no confusing similarity between the two trademarks…

JULY 31, 2024

Co-existence: A bar to confusion

By Editha R Hechanova

No, according to the Director General of the Intellectual Property Office of the Philippines (IPOPHL) in the case of ABS-CBN Corporation v. Apple Inc. in Appeal No. 14-2022-0044, IPC No. 14-2020-00186, issued on January 17, 2024.

JULY 11, 2024

Philippines aims to expedite IP violation cases with Rapid Rules

By Editha R Hechanova

As the Intellectual Property Office of the Philippines invites public comments on a proposal to streamline the adjudication of intellectual property violation cases

May 31, 2024

The Doctrine of Equivalents

By Editha R Hechanova

In the case of Phillips Seafood Philippines Corporation v. Tuna Processors Inc. promulgated by the Philippines Supreme Court on February 6, 2023, but uploaded to its website only on March 7, 2024 (G.R. No. 214148)

May 02, 2024

The Philippines begins implementation of revised mediation rules

By Editha R Hechanova

Editha R Hechanova of Hechanova Group explains the main points to note for parties entering mediation to resolve an intellectual property dispute in the Philippines.

April 12 2024

In brief: patent prosecution in Philippines

By Editha R Hechanova, Brenda P Rivera, Chrissie Ann L Barredo, Allan Badillo

A quick look at the essentials of patent prosecution in Philippines, including key disclosure requirements for patent applications, expedited procedures, oppositions, timeframes and costs.

March 31, 2024

Trademark prosecution issues reaching the ODG

By Editha R. Hechanova

To guide both trademark practitioners and applicants in determining the registrability risk that they may face in the prosecution of their applications, the following cases may provide some enlightenment as to the nature of the cases appealed by the applicant to the Office of the Director General (ODG).

MARCH 06, 2024

Registration does not confer trademark ownership: dispute over Philippine TV staple

By Editha R Hechanova

Editha Hechanova of Hechanova Group reports on the decision on a petition brought by the former stars of the long-running Philippine show ‘Eat Bulaga!’ concerning ownership of the associated mark.

february 29, 2024

Towards a more equitable copyright system

By: Editha R. Hechanova

For the second time, the Supreme Court of the Philippines has urged the Philippines Congress and the Intellectual Property Office of the Philippines (IPOPHL) to amend RA 8293 or the Intellectual Property Code of the Philippines (IP Code)

FEBRUARY 16, 2024

Establishing a recognition system for trademark representatives in the Philippines

By Editha R Hechanova

A register of recognised trademark representatives is among the potential changes summarised by Editha Hechanova of Hechanova Group under a proposal that is designed to bring greater clarity to trademark prosecution.

Panoramic: Patents 2024- Philippines

By Editha R Hechanova, Brenda P Rivera, Chrissie Ann L Barredo, Allan Badillo

Panoramic guide (formerly Getting the Deal Through) enabling side-by-side comparison of local insights into patent litigation and patent office procedures

January 01, 2024

Does a forged deed of assignment confer rights?

By Editha R. Hechanova

A forged deed of assignment, even if registered with the relevant government office, does not confer rights to the assignee due to lack of consent of the copyright owner

NOVEMBER 28, 2023

Philippine e-commerce protections

By Editha R. Hechanova, Timothy J. David, Allan Badillo

The Philippine economy has shifted up a gear as a growing middle class flexes its online buying power. Laws are being rolled out to protect this resource.

At a glance: patent enforcement proceedings in Philippines

By Editha R Hechanova, Brenda P Rivera, Chrissie Ann L Barredo, Allan Badillo (excerpt available for free)

To enforce its rights against an infringer, a patent owner, or anyone possessing any right, title or interest to the patented invention, may file an administrative action with the Bureau of Legal Affairs (BLA) of the Intellectual Property Office of the Philippines (IPOPHL) or a civil action with a regional trial court (RTC).

February 08, 2023

Keeping up with amendments to trademark rules in the Philippines

By Editha R. Hechanova

The Intellectual Property Office of the Philippines recently amended the 2017 Rules and Regulations on trademarks, taking effect on February 1 2023. 

December 31, 2022

A case of bad faith

By Editha R. Hechanova

The dispute on the FARLIN trademarks has been a long-running saga for the last 30 years between Farling Industrial Co., a Taiwanese corporation, and Cymar International, a Philippine company. 

October 31, 2022

James Bond declared a well-known mark

By Editha R. Hechanova

To both questions, the Supreme Court of the Philippines said yes in its decision in the case of Suyen Corporation v. Danjac LLC (G.R. No. 250800, July 6, 2021, published April 20, 2022). 

August 31, 2022

English Translation: A Must!

By Editha R. Hechanova

There is no disputing the advantages of the Patent Cooperation Treaty (PCT) system which, as of April 2022, has 156 member countries.